![]() ![]() Drawbacks of these deals include establishing a relationship with the wrong company and the possibility of losing a company's reputation.Licensing agreements allow parties to control property and enter new markets without having to spend the money to do so.Some examples of things that may be licensed include songs, sports team logos, intellectual property, software, and technology.Licensing agreements generate revenues, called royalties, earned by a company for allowing its copyrighted or patented material to be used by another company.A licensing agreement allows one party (the licensee) to use and/or earn revenue from the property of the owner (the licensor). ![]()
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